Is your organization equipped to meet the challenges of a transforming retail environment?
The fight for mass scale and reach is the key battle within the personal care category. To ensure greater market penetration and long-term success, you need to put the consumer at the center of your business strategy.
Download this report to find out how you can successfully address the challenges that are reshaping the personal care industry, including:
- Capitalizing on significant opportunity by targeting the fast-developing middle class in emerging markets
- Developing strategies to attract millennial generation consumers, the leading consumer segment for personal care products
- Embracing a more complex path to purchase in order to thrive in a transforming retail environment
- Achieving greater agility and efficiency with refined supply chain methodologies