The message is clear: increasingly savvy consumers are demanding healthier beverage choices and more innovative offerings. Is Big Soda up to the challenge?
Download this report to find out more about the key beverage industry trends that are redefining the soft drinks landscape:
- As more countries institute a sugar tax, how will Big Soda balance bottom-line profit with pleasing consumers?
- Heritage players are facing stiff competition – will a step change in innovation keep core brands on top?
- Emerging markets are driving global growth – how will the major players capitalize on new geographic opportunities?
- Millennials are the crucial target sector for beverages – will a wider product portfolio capture the interest of this fickle audience?