Industry Trend Report: Beer

Falling beer sales and the rise of artisanal brewers have shaken Big Beer to its core. Who will win the race for market share?

Download this report to find out more about the trends and challenges that are redefining the beer landscape:

  • Global beer consumption continues to drop – will premiumization entice new consumers?
  • Craft sales are skyrocketing – how will Big Beer rebound?
  • Millennials are turning away from legacy brands – will a wider portfolio strategy win them back?
  • The AB InBev–SABMiller mega-merger is triggering flux in the industry – what’s next for Carlsberg, Heineken and other key players?